A bilingual web and app studio based in Othello, Washington.

I was born in the Tri-Cities and raised in Othello, in the heart of the 509. My roots come from Michoacán and Jalisco.

My parents started in the orchards and fields—apples, cherries, onions, and potatoes. They could not always afford a babysitter, so they brought me with them. Some of my earliest memories are running between trees and tall grass under the same sun they worked in all day.

When I was a kid, my dad handed me a twelve-pack of soda and told me to sell it, make something from it, buy more with the same money, and keep it moving. In that heat, the sodas sold themselves. That was my first business.

Local does not mean small. It means real.

I went to the University of Washington as a first-generation student, then worked in brand representation and technology sales. Across industries, I kept noticing the same thing: business owners with real skill, pride, and reputation whose online presence made their work look smaller than it was.

My mother always told me to build something of my own. DOZA is that something—a way to bring what I learned back to the communities that raised me and build the digital advantage our businesses deserve.

The studio began with websites. Today, DOZA also designs web applications, mobile apps, commercial menus and DOZA TV, booking and operations systems, photography, film, SEO, and paid campaigns. The work has expanded. The reason for doing it has not.